This Is Our City.
Our Way.
A youth-led movement in Charlotte to stop violence, build peace, and make choices that keep you and your friends safe.
Made by us, for us.
#The704Way is all about youth leading the way in Charlotte. It’s your ideas, your voice, your city.
We do more than talk about problems. We take action to make things better. You help decide how we share messages, create content, and show that peace is stronger than violence.
This is your chance to:
Speak up about what matters to you
Make your friends and neighborhood safer
Be part of something that actually works
Get involved
Creative Cohort
The Creative Cohort is the engine room of the movement. It’s a hand-selected squad of Charlotte’s dopest young videographers, designers, and storytellers (Ages 14–24) who are trained to "out-market" violence. They don’t just make content; they design the blueprint for how peace looks, sounds, and feels in the 704.
#The704Way Influencer
A #704Way Influencer isn't just someone with followers—they are a Supporter. Whether you’re a local business owner, a parent, or a community leader, being an Influencer means you use your platform to "protect the vibe." You support the movement by sharing the Cohort’s media, showing up at Pop-Up Studios, and proving that the entire city stands behind our youth’s vision for a safer Charlotte.